Executive Summary
ProConnect is a cooperative marketing program designed to maximize the use of propane and propane appliances. The modular home segment will be the primary target.
Sponsored by the Propane Gas Association of New England (PGANE) and the Propane Education & Research Council (PERC), ProConnect will bring together propane proponents (e.g., equipment distributors, propane retailers, OEMs) and enable them to leverage their marketing resources to most effectively target the home construction industry.
Organizations interested in participating in ProConnect are expected to provide some level of cooperation and commitment to the program. Participants will be subject to certain guidelines and reporting requirements. ProConnect will work with individual organizations to determine their specific level of investment and support. The program will run through the first quarter of 2009.
Click on the link below to view the entire ProConnect prospectus.
ProConnect Prospectus for Propane Retailers (7.3MB PDF)